WEBSITE & LOGO DESIGN

WORDPRESS WEBSITE & LOGO DESIGN & GOOGLE BUSINESS PROFILE OPTIMIZATIONS
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GOOGLE BUSINESS PROFILE OPTIMIZATIONS
LANDING PAGES & SALES FUNNEL - SYSTEME.IO
LANDING PAGES & SALES FUNNEL - SYSTEME.IO

SOCIAL MEDIA & GOOGLE BUSINESS PROFILE POSTS

GOOGLE AD MANAGEMENT

GOOGLE ADS EXAMPLE IN LOOKER STUDIO (formerly data studio):
This Google Data Studio report provides an overview of key performance metrics for a marketing campaign during November 2022. Here's an easy-to-understand breakdown of the data:
  1. Impressions (25,000):
    • This represents how many times your ad was shown to users.
    • Compared to last month, impressions dropped by 3.3% and compared to the previous year, they dropped by 9.8%.
    • Despite the decline in impressions, other metrics indicate stronger engagement.
  2. Clicks (3,800):
    • The number of people who clicked on your ad increased by 28.9% compared to last month and 50.1% compared to last year.
    • This suggests your ads are resonating better with the audience.
  3. CTR (Click-Through Rate, 15.2%):
    • CTR measures the percentage of people who saw your ad and clicked on it.
    • It improved by 33.2% from last month and 66.5% from last year, a strong sign of more effective targeting or ad creatives.
  4. Avg. CPC (Cost Per Click, $1.80):
    • This is the average amount paid for each click.
    • CPC decreased by 22.1% compared to last month and 39.0% compared to last year.
    • Lower CPC means your campaign is becoming more cost-efficient.
  5. Cost ($6.84K):
    • The total spend remained steady, with only a slight 0.4% increase from last month and an 8.4% decrease compared to last year.
  6. Conversions (641):
    • The number of desired actions (e.g., purchases, sign-ups) taken by users increased significantly by 50.5% compared to last month and 153.4% compared to last year.
    • This is a key indicator of the campaign's success.
  7. Cost/Conversion ($11):
    • The average cost to achieve one conversion dropped by 33.3% compared to last month and 63.8% compared to last year.
    • This means you're spending far less to drive results.
  8. Conversion Rate (16.9%):
    • The percentage of people who clicked on the ad and completed a conversion rose by 16.8% compared to last month and 68.8% compared to last year.
    • This highlights that your campaign is highly effective at converting clicks into actions.
Key Insights:
  • Despite fewer impressions, the campaign is performing much better in terms of clicks, conversions, and cost-efficiency.
  • I optimized the campaign to get better results (higher CTR and conversion rates) at a lower cost (CPC and cost per conversion).
  • Shows my ability to create efficient and impactful marketing strategies.

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